Abstract
Hoodly is an agent-native creative platform built around user-defined agency. Instead of forcing every user into one generic assistant, Hoodly allows people and teams to create new agents, customize how those agents behave, choose the skills they can perform, select the MCP services they may use, and define the boundaries under which they can act.
The result is a configurable operating layer for creative production, automation, external integrations, and programmable transactions. A Hoodly Agent can move from conversation to planning, creation, approval, publication, and measurable follow-through while preserving the identity and policy selected by its owner.
The Hoodly model
Identity+Memory+Skills+MCP connections+Policies+Wallet authority
The user does not adapt to a fixed agent. The agent is composed around the user.